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    Ad Tech Workflows

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    RECEIPT #ARI-PA

    JAN 01, 2024

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    Stage 1: ‘Allow users to interact with a system using AI.’ Stage 2: ‘Allow two systems to interact using AI on behalf of the same customer.’ Stage 3: ‘Allow two systems to interact using AI on behalf of different customers.’ Stage 4: ‘Eliminate an entire workflow or component using AI.’

    FOLLOW-UP

    Stage 1 is fully realized; Stage 2 is emerging; Stage 3 is in pilot/early experimentation; Stage 4 remains mostly theoretical.